McDonald's sold its Russian business in May and has been rebranded as "Vkusno & tochka. Russia has relaunched McDonalds without the Big Mac. The menu has been slimmed down. But the name isnt the only thing thats different. This follows McDonalds announcement on March 8, 2022, that it had temporarily closed restaurants in Russia and paused operations in the market. [22][23], In November 2022, McDonald's announced that due to "extensive local supply issues" its licensee in neighbouring Belarus would stop operating under its name, and the restaurants were rebranded as Vkusno i tochka. According to the Economists Big Mac index, which looks at currency strength by comparing the price of the popular McDonalds menu item in countries around the world, the Russian Big Mac in normal times cost about 135 rubles, or just under $2.. On March 8, McDonalds announced it would be closing 850 restaurants in response to Russias We may earn a commission from links on this page. Instead of McFlurries, there is simply a milkshake (link in Russian). Patent filings showed "Fun and Tasty" and "The Same One" as potential brand names for the firm taking over. The rebranded McDonald's in Russia sold a record 120,000 burgers on its opening day, its CEO said. In addition, the products of the new crop are already arriving, which eliminates the possibility of a shortage. As for the time, the double-arches restaurants will now be called Vkusno-i tochka, which translates as Tasty and thats it or Tasty, period, according to Al Jazeera. I ate a few spoonfuls while watching people lounge in the sun on the busy Pushkin square. But, why Russia? [13] McDonald's has a 15-year option to buy its former restaurants back from Vkusno i tochka. Or indulge in the Russian menu and opt for the Country Style Potatoes, instead. Across Europe, the McDonalds System is supporting Ukrainian refugees through food donations, housing and employment. McDonalds is the worlds leading global foodservice retailer with more than 39,000 locations in over 100 countries. The leading independent voice for aviation news and insight. [17][18], On announcement of closure, Duma state speaker Vyacheslav Volodin was quoted as saying "McDonald's announced that they are closing. In March, following Vladimir Putin's invasion of Ukraine, McDonald's suspended operations in Russia and the legendary restaurant closed its doors. By 2022, 84% of locations were corporate-owned (through its Russian operating companies McDonald's LLC (Russian: ) and CJSC Moscow-McDonald's (Russian: -)), with the remainder being owned by franchisees.[4]. WebCHICAGO, May 16, 2022 After more than 30 years of operations in the country, McDonalds Corporation announced it will exit the Russian market and has initiated a Since 2015, he has been a McDonalds franchisee with 25 restaurants in Siberia. The bun and cheese are clearly identical to the original version - McDonald's was using 85% locally produced ingredients - but the meat patty seems slightly less salty, making that first bite a little less exciting. Fried, crispy, bone-in, tender wings that are a perfect match with BBQ sauce. According to the Potato Union, there is currently no need to import french fries.". Will burgers get expensive? The move comes after it temporarily closed its 850 outlets in March. Russians can still get a McDonald's in some cities, despite the American burger giant closing around 850 of its restaurants there, in the wake of the military In a good way, of course. You should not rely unduly on forward-looking statements. I am not a regular at McDonald's, but I have very vivid childhood memories of their food. After 14 years of planning and negotiations, Experiencing problems with the potato supply chain is not unique to Russia. The corporation sold its branches in Russia to one of its local licensees after Russia sent tens of thousands of troops into Ukraine. The next data about the assortment of the new McDonalds in Russia and the names of dishes were revealed in the network. No logos, thanks very much. WebFrom 1990 to 2022, the American fast food chain McDonald's operated and franchised McDonald's restaurants in Russia . [7] Cohon faced skepticism. She graduated from Baruch College - the City University of New York - with a Bachelor's Degree in Psychology (minors in English and Journalism). The Russian McDonald's Menu Was Just Dealt A Huge Blow. Vkusno & tochka's menu doesn't include Big Macs and McFlurrys but does have a lot of pork cutlets. I grew up in an Italian family that is quite serious about food, so going to McDonald's was a big concession made to unappreciative children. Staff members wait for visitors at a newly opened fast-food restaurant in a former McDonalds outlet in Bolshaya Bronnaya St. in Moscow on Sunday, June 12, 2022. These Russian nuggets didn't disappoint: They are crispy, the chicken is tender, and they have the same weird shape as always. Please review the third-partys privacy policy, accessibility policy, and terms. Country style potatoes, better known as wedges in the states, make any regular french fry seem boring. The other badge I got today when the Russian replacement for McDonalds opened. As a result of its exit from Russia, the Company expects to record a charge, which is primarily non-cash, of approximately $1.2-1.4 billion to write off its net investment in the market and recognize significant foreign currency translation losses previously recorded in shareholders equity. Govor said he plans to reopen all McDonald's roughly 850 Russian restaurants by the end of the summer. McDonalds, a global fast-food giant, announced on May 11 that its leaving Russia amid the invasion of Ukraine. WebOur Menu Burgers New Shrimp Burger Quarter Pounder with cheese Deluxe Burger Single Big Tasty Chicken Bacon McChicken Crispy Bacon Crispy McBacon In May, the company announced that it would sell all of its restaurants in Russia,[5] which were rebranded as Vkusno i tochka. McDonalds business results are subject to a variety of risks, including those that are described in its Quarterly Report on Form 10-Q for the quarter ended March 31, 2022 and subsequent filings with the Securities and Exchange Commission. Additionally, the McDonalds interior will stay the same while any trace of the old brands name will be removed. Some menu items are cheaper. You are leaving McDonalds to visit a site not hosted by McDonalds. The Company intends to initiate the process of de-Arching those restaurants, which entails no longer using the McDonalds name, logo, branding, and menu, though the Company will continue to retain its trademarks in Russia. It is continuing to pay its 62,000 local Russian staff. Russian users on the social media site Telegram have been sharing images of moldy burger buns and expired sauce packets. If youre looking for something unique and refreshing to quench your thirst, try the Mojito Italiano. Apple Fritter. There is one restaurant in Moscow that every single Muscovite seems to know and have visited: the flagship McDonald's on Pushkinskaya Square, where thousands lined up for hours for a taste of the West when it first opened in 1990. I got the red badge in 1990 the day the first Moscow McDonalds opened ( I queued 3 hrs to get in). They can hold their own against wings at your local pub. I decided to pair them with two sauces: barbecue and sweet-and-sour (40 rubles, or 73 cents). Thats less than a $1 difference for the addition of standard fries and a medium drink. We will try to do something even better so that our visitors and guests like this dish.. [13], On 16 May 2022, after temporarily closing its restaurants, the company decided to exit Russia altogether. The entry of the iconic American brand into the country was seen as a symbol of ongoing economic and political reforms in the then communist state. Access your favorite topics in a personalized feed while you're on the go. McDonald's has said it will permanently leave Russia after more than 30 years and has started to sell its restaurants. AFP via Getty Images The Russian company that bought 700 McDonalds eateries from On Sunday, the doors of yellow arches reopened but under a new name and a new owner. Rebranded McDonald's restaurants reopened in Russia starting on June 12. People line up to visit a newly opened fast-food restaurant in a former McDonalds outlet on Bolshaya Bronnaya St. in Moscow on Sunday, June 12, 2022. Restaurant interiors will be kept the same, but any references to McDonalds will be removed. The burger comes with marinated cucumbers, pickled jalapenos, and onions, and is served on a brioche bun. This also isn't the first hiccup Vkusno & tochka has experienced since it opened its doors in June as a rebranded, homegrown version of the Golden Arches. McFlurries, basic ice cream cones, and syrupy Sundaes might be the most popular items on the dessert menu in the United States, but those treats are far too simple for the Russian palate. The new management has also informed the employees of the production department that all points in Russia will start to work before July 31, 2022. Approximately 95% of McDonalds restaurants worldwide are owned and operated by independent local business owners. over 1,300 net restaurant additions in 2022. As Coca-Cola also pulls out of Russia, the chain seems to be using up their stocks before switching to a different, probably Russian, brand. On this Wikipedia the language links are at the top of the page across from the article title. Restaurants nationwide offer numerous amenities to 10 Awesome Russian McDonald's Foods You Can't Get Here, 10 Awesome McDonald's Foods You Can Only Get In Europe, 10 Awesome McDonalds Foods You Can Only Get In Japan, 10 Of The Most Luxurious McDonalds Restaurants Around The World, 10 McDonald's Restaurants Around The World That Serve Alcohol, 10 Awesome McDonalds Foods You Can Only Get In Israel, Small & Stylish: 10 Memphis Boutique Hotels That Add Charm To Your Travel Experience, 10 Best Marriott Bonvoy Family-Friendly Hotels For Spring Break, 10 Most Beautiful Places To Visit In Canada This Spring, Colonial History Comes To Life: The Ultimate Guide To Williamsburg & Things To Do, Discover Alabama's Rocket City: The Ultimate Guide To Huntsville & Things To Do, Sailing Into Virginia: The Ultimate Guide To Norfolk & Things To Do, 10 Most Beautiful Small Towns In Australia, Sail Away To Paradise: Uncovering Mexico's 10 Most Beautiful Oceanic Hideaways, What It's Like In The Most Isolated Town In The U.S. (& It's Not What You'd Expect). Sold to Russian businessman Alexander Govor, who ran 25 McDonald's outlets in Siberia, the chain told Reuters that it sold a record 120,000 burgers on its opening day last month. Happy Meal 4pc By clicking Sign up, you agree to receive marketing emails from Insider For one, Coca-Cola's decision to suspend sales in Russia has left Vkusno & tochka seeking new soft-drink suppliers, Reuters reported. Over the weekend, more than a dozen outlets that were previously McDonalds locations opened under new ownership and new branding. One of the most notable changes is the packaging of all products, which is now plain white, or white with just a pop of color and the product's name. McDonald's", "Russia unveils 'tasty' McDonald's substitute", "McDonald's new name, logo in Russia revealed! The company's operations in the country persisted after the dissolution of the Soviet Union the following year, with the decades that followed seeing further expansion in Russia. Happy Meal Beef burger with Pineapple stick. The airy dessert is served in a classy pastry cup topped with chocolate shavings. McDonalds flagship Big Mac and other burgers and desserts such as McFlurry are missing, but other popular items are on a smaller menu selling at slightly lower prices. I placed my order on a greasy touchscreen, as usual. Some former McDonald's items weren't immediately available because of logistical difficulties, and trade restrictions mean dishes will likely change, Oleg Paroev, CEO of Vkusno & tochka, said, per The Wall Street Journal. Per Insider, a Russian TV personality took to social media with complaints, saying,"IIt seems that 'Vkusno' does not exactly honor the covenants held by McDonald's. Forward-Looking Statements Do Not Sell or Share My Personal Information. As part of McDonalds decision to exit, the Company is pursuing the sale of its entire portfolio of McDonalds restaurants in Russia to a local buyer. As the Deseret News previously reported, this new trademark is meant to indicate a burger and fries within a green color that signifies the quality of products and services.. Not only is this first-class dessert rich in texture and flavor, but its elegantly presented as well. pic.twitter.com/bAUsae9cpr. "We don't have the right to use some colors, we don't have the right to use the golden arches, we don't have the right to use any mention of McDonald's," Govor told Reuters. You can choose to order the Shrimp Roll on its own for 219 rubles, or opt for the combo for 285 rubles. Not letting up on the delicious shrimp available in Russia, they present - the Shrimp Roll. [7][6] In autumn 1979 Moscow mayor Vladimir Promyslov vetoed the plan, despite allowing "hundreds" of other Western companies as official suppliers.[6]. Instead of the Big Mac, there is the Grandee (link in Russian). We dont have the right to use some colors, we dont have the right to use the golden arches, we dont have the right to use any mention of McDonalds, Gover told Reuters. Required fields are marked *. WebMcDonald's restaurants in Russia served chicken wings and shrimps. Vkusno & tochka has a new logo, a minimalistic depiction of a burger and two fries and a new slogan: The name changes, love stays.. Save my name, email, and website in this browser for the next time I comment. You may not even be tempted to indulge in what the fast-food chain has to offer while exploring a new country and culture, but it certainly can be worth your while. French fry producers are not accepting orders from Russia, Reuters reported, after a poor local harvest led to a shortage for the rebranded Russian McDonalds, forcing it t0 remove fries from its menu. Well, good, close down! Russians Hacked Ramstein Military Base Website, USA Recruited 60 Militants for Terrorist Attacks in Russia and CIS, Foreign Intelligence Reports, Latvian Activist and Russian Student Detained for Opposing Fascism in Baltics, Russia Adopted Law on Genomic Information Collection, Batman Prevented Robbery in St. Petersburg [Video], Russian Women Actively Searching for Military Partners for Love Relations [Report], Russian Scientists Found Way to Preserve Healthy Cells During Cancer Treatment, Russians Created Automatic Search System for Prohibited Content, Russia to Reduce Oil Production by 500,000 Bpd in March, Russian Science Day: History and Prominent Figures, Will Smith Posted Video With Russian Music on Social Network Page [Video], VTB Bank Launches Alternative Payment Way Instead of Banned Application, Yakutia Head Plunged Into Baptismal Font When Outside -53 Degrees [Video], Russian TV Channel Launched Flash Mob in Novosibirsk, Speed Dating in Moscow on Valentines Day, Components for Medical Equipment Made in Moscow on 3D Printer, Special Offer: Omsk Residents Order Mobile Operator Service and Get Pizza, Russias Defence Ministry Revealed More Details on Ukraines Biolabs, Rhythmic Gymnastics Hall Opened in Chelyabinsk, Russian Rapper Became New Hero of Bachelor Show [Video], Russian Hero: A Guy Got Assaulted in Moscow Metro for Defending a Girl [Video], Environment-Friendly House: New Way to Save on Utility Bills, Russian Scientists Created Single Test for Influenza, COVID-19, and 6 Other Viruses, Russia Completed 100 Successful Rocket Launches in Row, Russian Military Rescued a Man Who Spent Several Days Under Rubble in Syria, EU Bans Russian Media to Protect Freedom of Speech, Top Official Claims, Crimeans to Get Free Land Plots for Participation in Special Military Operation, Head Says, Russias Defense Ministry to Provide Volunteers With Weapons, Equipment, and Medical Care, Russia Strengthens Relations With Belarus, Ratified Visa Agreement, Russia and Pakistan Expanding Cooperation in Energy Sector, Chinese Foreign Ministry Called USA Main Initiator of Ukrainian Crisis Due to Weapons Supplies, Japan Banned Export of Robots and Vaccines to Russia as Anti-Russian Sanctions Measure, Upside Down: Russia Blamed for What Its Fighting Against, Russia to Lower Diplomatic Relations Level With Estonia, Patriarch Kirill Warned: Desire to Destroy Russia Leads to Worlds End, Russian Philadelphia Flyers Player Refused Putting Gay Pride Jersey On, Keeping Faith to Orthodox Beief, Ukrainian Oppositionist Gave Interview First Time After Detained Exchange.